The Editor's Update

There are a lot of current events out there, so focus is a constant challenge. But then again, focus is a bit of an ego-trip. ONWARD!

20 March 2009

What makes some campaigns tick better than others?

Okay try this powerpoint about the sources of effectiveness in advocacy campaigns, and please let me know your critical thoughts and ideas on it. It dates from 2006, so I have not doubt my own understanding has changed, but it was a genuine 'stab' at analyzing why advocacy works sometimes and not others. cheers.
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